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We create personas using a few steps: What is one of several elements often in short supply when bringing new or improved experiences into the world? You might already use personas in workshops or during projects.

As you know, developing quality personas takes time, given the necessary qualitative research and team collaboration.

The next step in the process will be in-depth interviews with the selected candidates.

“An advantage to a “speed dating” process is that the overall process is more efficient and saves time.

This ensures we consider different perspectives as we design experiences for people with varied needs and goals, and in differing contexts.

Referring to personas is one way to prevent decision-making based primarily on personal self-reference or assumptions.

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There are a number of ways to integrate personas in design workshops, but I hadn’t found a way that was engaging enough to embed a lasting impression.

To scale an end-to-end user experience mindset and make an impact across an enterprise, most in-house design leaders must develop passionate change agents equipped with understanding of customer needs.

We share Voice of Customer insights to focus prioritization and design on the needs of real people.

The response to EVRY’s job campaign “100 digital talents” was great.

Of the 460 applications received, about 100 eager and excited candidates met up to career-based “speed-dating” or Assessment Day” at EVRY Fornebu 19-20 April.

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